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Trusted by companies and proffessionals globally
Learn from Award winning sales and marketing experts
SkyRocket your leads with Expert Google Ads
Not just recordings - LIVE Hands-on Workshops
We will build these live with you, bespoke, in your workshop. At the end you will have your live campaigns!
COURSE INFORMATION:
12 Live workshops
Get certified
12 months support
Online materials
Get INSTANT access to the training, advice and support that can transform YOU into a profit-generating machine!
Trusted by companies and proffessionals globally
Excellent training, step by step support, and all delivered and completed in the workshop. Very happy and already seeing traction.
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- Nik Venious
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You'll be joining a huge customer base
Trusted by companies globally
Multiple industries, spanning globally, from new start up so to globally recognised brands
Are you generating customers
Instantly using Google Ads?
Perhaps its costing you too much, or not doing it at all?
I seem to always have a Low Ad Quality Score
Ads often receive low-quality scores, impacting visibility and increasing costs.
I don't seem to choose effective Keyword-targeting
Choosing keywords that don’t drive relevant traffic results in lower engagement and conversions.
I end up paying a high Cost-Per-Click (CPC)
Paying more per click reduces the return on ad spend and limits campaign scalability.
Difficulty Tracking and Measuring Conversions
Inconsistent tracking makes it hard to measure success and optimize for better results.
I'm Struggling with Google Ads Platform Updates
Frequent platform updates create a learning curve, complicating campaign management and performance adjustments.
What you will learn
Outline of what you will achieve after completing the workshops
Account Setup
Configuring billing, linking Analytics, and connecting platforms.
Ad Strategy
Setting objectives, choosing bid strategies, and budgeting.
Keyword Research
Using tools for keyword selection and negative keywords.
Audience Targeting
Custom and demographic targeting for precision.
Ad Copy Creation
Crafting effective headlines, descriptions, and CTAs.
Ad Formats
Selecting and optimizing Search, Display, Video, and Shopping ads.
Campaign Structure
Organizing campaigns, ad groups, and budget allocation.
Performance Tracking
Setting up conversion tracking and analyzing metrics.
Course Syllabus
Module 1. Introduction to Google Ads
Overview of Google Ads and the types of ad formats (Search, Display, Video, Shopping)
Key metrics and how Google Ads can benefit different businesses
Module 2. Setting Up Your Google Ads Account
Module 3. Defining Your Ad Strategy
Module 4. Keyword Research and Selection
Module 5. Audience Targeting in Google Ads
Module 6. Creating Effective Ad Copy
Module 7. Ad Formats and Creative Strategies
Module 8. Campaign Setup and Structure
Module 9. Tracking and Measuring Performance
Setting up conversion tracking and importing goals from Google Analytics
Understanding metrics like CTR, Quality Score, and conversion rate
Module 10. Optimization Techniques
Optimizing bids, adjusting for ad rank, and using bid adjustments (e.g., device, location)
Improving Quality Score by enhancing relevance and ad performance
Module 11. A/B Testing and Experimentation
Setting up and analyzing A/B tests for ad variations, audiences, and bidding strategies
Using Google Ads’ Drafts and Experiments feature
Module 12. Remarketing and Retargeting
Module 13. Course Wrap-Up and Next Steps
State of the art Learning experience
Work with the best, and get the best outcomes for you and your business
Live workshops
Sales and marketing experts, with proven success and methodology.
Online materials
Experts who have been national speakers in the sales and marketing space and recognised as industry leaders.
Worksheets
Don't just learn from books, or an online course, created by those who also read from books. Learn from the doers, the guys on the ground, those who have proven their worth.
Who benefits from this course
Expert training from industry-leading experts
Work with the best, and get the best outcomes for you and your business
Award-winning
Sales and marketing experts, with proven success and methodology.
National speakers
Experts who have been national speakers in the sales and marketing space and recognised as industry leaders.
Industry leaders
Don't just learn from books, or an online course, created by those who also read from books. Learn from the doers, the guys on the ground, those who have proven their worth.
Hands on training, not just theory
We believe in making every workshop interactive, which means we get to work and start doing
Building campaigns
No matter what course you do, we will build your campaign with you in your course, be Google Ads, Cold email or a Sales script for your calls
Creating content
We will build this live with you in your workshops with the ability to ask questions and get feedback
Getting tech ready
In all areas of sales and marketing there is tech involved. We set this up with you in the workshop so you're not left trying to do it alone
Sign up for a free personal brand course
Be Inspired by our mini learns
Mini tutorials designed to be quick, easy and simple to follow for those need to do activities
SkyRocket Growth with support from the best
Learning how to successful get campaigns working, if done alone can be expensive and time consuming
First-time success
Often it will take 3 - 6 months to self-learn through trial and error or basic youtube videos. Here you get it right first time round
Hacks and expert tips
In every course, you will get the best hacks to success, top tips that most wouldn't know. How do the best get things done
Best in class
There are methodologies that work and methodologies that do not. Learn the best in class to make yourself successful
Here's what people are saying
"Good find with Gergana, what a super bright and intelligent team member you have there, she understood it all very quickly."
Steven, Cold email
"After our call with the accounts team I feel so confident in what you guys can do. Thank you."
Greg, LinkedIn
"Alastair is really insightful, is really easy to work with, and a delight to speak to."
Nik, Cold email
Simple . Transparent. Pricing
Online
Limited offer
Annually
Everything from start to success
Create - Strategy
-
Define and niche your target audience
Create - Content, scripts and creatives
-
Including pre-made tried and test templates
Create - Campaign
-
Built bespoke for your service and audience
Set up - Tech stack
-
Set up accounts, and best-in-class software
Key features
✅ Online course
✅ Access to all recordings
✅ Online course and worksheets
✅ Updated with all new technology features
✅ Work reviews and guidance from the experts
£599+ vat*
*per person per course per year
Zoom
Limited offer
Annually
Everything from start to success
Co create - Strategy
-
Define and niche your target audience
Co-create - Content, scripts and creatives
-
Including pre-made tried and test templates
Co-create - Campaign
-
Built bespoke for your service and audience
Co - set up - Tech stack
-
Set up accounts, and best-in-class software