Workshop 1 - Infrastructure set up

• Create an account here: Email software

  • Update settings

  • Add to warm up

• Create an account here: Email provider

  • Set up domains and emails

  • Add tracking

  • Add forwarding

  • Add DNS records

• Collate a blacklist (typically a list of emails of current customers and competitors)

  • Add to your software

    
    

Workshop 2 - Content and sequence building

• We create and share you a template content strategy

• Methodology for content

• Build your sequence

• Update time settings

• Update domain settings

  
  

Workshop 3 - Data scraping and adding to campaigns

• Create an account here: Data list selector

  • Create a search URL

  • Order data

  • Verify data

• Adding data

  • Adding custom fields

  • Adding tags

  • Adding data to campaigns

• Inbox tutorial

• Go Live

Workshop 4 - 6 - Data analytics and optimisation

We then provide 3 months of support and 3 more 1 hour workshops across those 3 months, looking at:

• Refining content strategy

• Refining data sets

• Conversion rate optimisation from lead to appointment

• Conversion rate optimisation from appointment to sale

• Landing page optimisation