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Display advertising is a powerful tool for driving leads and conversions for businesses. The right strategy can help businesses reach their target audience and persuade them to take action. However, not all display advertising strategies are created equal. This article will discuss five tips to help businesses drive more phone leads and conversions with display advertising.
Tip #1: Use Clear and Compelling Ad Copy
The ad copy is the first and most important aspect of any display advertising campaign. Ad copy must be clear, concise, and compelling. It should communicate the benefits of the offered product or service and persuade the viewer to take action.
One way to create compelling ad copy is by using emotional triggers. Emotional triggers are words or phrases that evoke an emotional response from the viewer. For example, words like "free", "limited time", or "exclusive offer" can create a sense of urgency and persuade the viewer to take action.
Additionally, ad copy should be tailored to the target audience. It should address their pain points and offer a solution to their problems. By understanding the target audience and their needs, businesses can create ad copy that is more relevant and engaging.
Tip #2: Target the Right Audience
Targeting the right audience is critical to the success of any display advertising campaign. Businesses should identify their ideal customer and create a target audience based on their demographics, interests, behaviours, and location.
One way to target the right audience is by using audience segmentation. Audience segmentation involves dividing the target audience into smaller groups based on their characteristics. By doing so, businesses can create more targeted ad copy and increase the relevance of their ads.
Another way to target the right audience is by using retargeting. Retargeting involves showing ads to people who have previously visited the business's website. This is a powerful tool for driving conversions because it targets people who have already shown an interest in the product or service offered.
Tip #3: Use Eye-Catching Visuals
In display advertising, visuals are just as important as ad copy. Eye-catching visuals can capture the viewer's attention and persuade them to take action. Businesses should use high-quality images and graphics relevant to the product or service.
Additionally, businesses should use contrasting colours to make their ads stand out. Colours like red, orange, and yellow are attention-grabbing and can increase the ad's visibility.
It's also important to use a clear and easy-to-read font. The font should be large enough to be legible on desktop and mobile devices.
Tip #4: Use Call-to-Actions (CTAs)
Call-to-actions (CTAs) are a critical component of any display advertising campaign. CTAs are buttons or links encouraging the viewer to take action, such as "call now" or "learn more." CTAs should be placed prominently in the ad and are easy to find.
Additionally, businesses should use urgency in their CTAs. Urgency can create a sense of FOMO (fear of missing out) and persuade the viewer to take action. For example, CTAs like "limited time offer" or "act now" can create a sense of urgency and drive more conversions.
Tip #5: Test and Optimise
Finally, businesses should test and optimise their display advertising campaigns regularly. Testing involves creating different ad versions and testing them against each other to see which performs better. The optimisation involves making changes to the ad based on the testing results.
Several ad elements can be tested and optimised, such as ad copy, visuals, and CTAs. By testing and optimising, businesses can improve the performance of their ads and drive more phone leads and conversions.
Conclusion
Display advertising is a powerful tool for driving phone leads and conversions. Having a clear goal can help businesses create more effective display advertising campaigns. You must understand your target audience and design your ads to resonate with them. By following these best practices, businesses can leverage the power of display advertising to drive more phone leads and increase overall conversions, ultimately achieving their marketing and sales goals.
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